Marketing Truth: New Creative Network Focused on Youth, Music, Action and Life

first_imgInstrument (IM) is a new, creative network of individuals and small firms dedicated to providing a full menu of marketing services while still offering the benefits of independent providers. Until now these independent, freelance providers had a tough time finding work and marketing themselves to the right channels. And many potential clients had no way of knowing what these talented individuals and small firms had to offer in terms of creative services. Instrument has created an organized framework around these creative service providers, and provided an outlet for their artistic and marketing abilities.Instrument founder and owner, Vince LaVecchia, has a history of working with some of the world’s foremost youth and action sports brands. He worked for 4 years in the marketing department for Burton Snowboards, the number one snowboard company in the world. Here, LaVecchia managed the careers of an international team of professional snowboarders and learned first-hand how talented individuals can influence and enhance the marketability of a brand or an entire industry. He also realized that many of the brands attempting to reach the increasingly elusive and skeptical youth market were losing credibility with every marketing campaign they produced.Not only can Instrument answer the question, “How do we reach these kids in a credible way?” but they offer every tool necessary to get the job done efficiently, and with the highest creative quality. The IM providers have the combined experience and abilities of entire marketing departments and design firms. The flexibility of its independent network allows Instrument to comfortably handle complex creative projects with large budgets, or smaller, freelance jobs. Regardless of the project size, Instrument’s central management structure and provider network keeps costs down while still offering a level of service normally found in larger design firms and ad agencies.Below is a list of services Instrument can provide. IM can combine any selection of services from this list to handle complex marketing projects or utilize the individual provider’s talents for small jobs. Instrument offers: Brand Strategy, Graphic Design, Illustration, Photography, Web Design/ Multimedia Productions, Video Production, 3D/Environmental Design, Copywriting, and PR Services. The Instrument website hosts full bios and portfolios for many of its providers as well as news, mission statement and more complete service descriptions.last_img read more

Mary Alice McKenzie joins Paul Frank & Collins

first_imgMary Alice McKenzie  joins Paul Frank + Collins to lead Employment + Labor practiceBurlington, VT, December 2005: Mary Alice McKenzie has joined the Burlington law firm Paul Frank + Collins as Of Counsel to lead the firm’s Employment and Labor Practice.Ms. McKenzie will focus her practice on the representation of businesses and institutions in such areas as policy and procedure development and revision, human resource management and compliance issues, collective bargaining, contract negotiations and interpretation, and grievance hearings.”Mary Alice is a highly respected Vermont businesswoman and an excellent strategic fit for our firm.  Her unique combination of hands-on business experience as President and CEO of McKenzie of Vermont and, more recently, as General Counsel for Vermont State Colleges, will enhance our ability to represent our clients in all aspects of employment and labor law,” said Alan D. Port, PF+C President.   Ms. McKenzie earned her bachelor’s degree from St. Mary’s College and her J.D. from Valparaiso University School of Law.  She is a member of the Vermont and Illinois bar associations and a member of the National Association of College and University Attorneys.  Ms. McKenzie is a Member of the Board of Directors of Central Vermont Public Service Corporation, Vermont Electric Power Company, Associated Industries of Vermont and Vermont Energy Partnership.Formed in 1968, Paul Frank + Collins P.C. is a full-service law firm serving commercial, institutional and individual clients throughout the United States and Canada.  >last_img read more

Academic Studies Abroad wins design award

first_imgBoston, MA – February 24, 2006 – Academic Studies Abroad, a leading study abroad company, was awarded a DesignFirmsTM Design Awards for their website is external).”This award further illustrates our commitment to not only having a website that is easy to navigate and user-friendly, but also graphically exciting, said Programs Director Lee Frankel. My hat goes off to Heidi Finn, our Graphic Artist, who once again showed how valuable her skills are to us and our customers.”Founded in 1999, Academic Studies Abroad sends college students to study at universities in Spain, France, Italy, Ireland, and England. They have used the services of Heidi Finn since their inception.last_img read more

SIGN*A*RAMA adds 800response as Alliance Partner

first_imgSIGN*A*RAMA, the worlds leading sign franchise, has added 800response, provider of premiere vanity 800 phone numbers (ex: 1-800-NEW-SIGN), to their line up of Strategic Alliance partners. The collaboration of these two companies will benefit small business owners and marketers across the country. The partnership agreement, signed in January, allows both SIGN*A*RAMA ( is external)) and 800response ( is external)) to provide local businesses with the opportunity to take advantage of several cost effective marketing tools creative signs featuring memorable and trackable vanity 800 phone numbers. Through SIGN*A*RAMAs V.I.P. program we will work closely with 800response to benefit our existing and new customers, many of whom are local business owners with small advertising budgets. The program will offer customers a comprehensive, cost effective sign to market their business and track leads. We are now able to provide them with a beautifully crafted sign and an effective response generating tool, says Eric Peterson, Vendor Programs Manager at SIGN*A*RAMA. 800response provides unique direct marketing devices for SIGN*A*RAMA to recommend to customers. Store locations will receive a referral incentive for every account they refer to 800response that is activated with a Custom 800 number. In exchange, SIGN*A*RAMA gives the Custom 800 toll-free service provider access to their distribution network of over five hundred retail locations and their respective customers. Business owners will be able to hone their marketing efforts and become more efficient in how they spend their ad budgets. Together these signs plus our Custom 800 numbers create a powerful marketing package, delivering brand recognition and response tracking mechanisms that may otherwise be out of reach for many small business marketing budgets, says Rick Royer, Vice President of Sales, 800response. SIGN*A*RAMA provides a full-range of comprehensive sign services at close to 800 convenient locations across the country and in over 45 countries worldwide. SIGN*A*RAMA creates and installs vehicle-boat-aircraft lettering, window graphics, digital printing, magnetics, building lettering, banners and many other diverse and creative signs. If you are interested in learning more about SIGN*A*RAMA, please visit is external) to find the nearest location, or call Eric Peterson at 561-640-5570, ext. 1466. 800response is the premier provider of vanity 800 service and offers the broadest selection of Custom 800 numbers available today. Services include a sophisticated Call Routing platform, Call Recording, and real-time Call Tracking reports that provide invaluable demographic information to customers. For more information visit is external) or call 1-800-NEW-SALES. # # #last_img read more

VTrans announces $170,000 in walk-to-school awards

first_imgJericho Jericho Elementary School$2,539 WestfordWestford Elementary School$1,707 S. BurlingtonChamberlin School$1,751 WillistonAllenbrook School$6,780 Colchester Colchester Middle School$5,352 BurlingtonCP Smith Elementary School$1,791 WinooskiSt. Francis Xavier Elementary School$3,804 BurlingtonWheeler Elementary$3,464 The Vermont Agency of Transportation (VTrans) today announced that 30 schools will receive a total of $170,000 in Planning and Program Development grants through the Agency s Safe Routes to School program. Competition for funding was solid, as VTrans received 13 applications representing 35 schools for a total request of $225,000.The grants will be used by schools to help them form travel plans that will identify the barriers (both cultural and physical) that prevent students from walking and bicycling to school.Sixty schools across the state have participated in the program since 2006. This most recent round of funding focuses on adding new schools to the program, as well as supports schools that have an ongoing program but need additional funds to help change the culture in their community. Safe Routes to School is about kids walking and biking to school regularly, routinely, and safely, said VTrans Secretary David Dill,  These planning funds provide schools with the means they need to develop opportunities to bring their communities together to solve some of their pressing safety, environmental and health challenges.VTrans in 2009 also will award about $25,000 worth of bike racks to schools that were previously or are currently in the Safe Routes to School Program.  The funding will purchase approximately 300 bike racks.  Eligible schools must submit an application to be eligible.  Applications are due June 5, 2009 and can be found on the Vermont website at is external).Safe Routes to School is a Federally funded safety program that is administered through VTrans. The program supplies money to schools for encouragement and education efforts aimed at increasing the number of K-8 students who walk or ride bikes to and from school.  VTrans administers this program in two phases, with phase two consisting of funding for bicycle and pedestrian improvements including sidewalks, multi-use paths and traffic-calming measures.The percentage of kids who walk or bike to school has dropped dramatically over the past several decades; from 42% in 1969 to 16% in 2001 according to a study by the Centers for Disease Control.  With the rise in childhood obesity as a national and Vermont issue, Safe Routes to School can be part of the solution.  The Vermont Departments of Health and Education are both actively involved with the Safe Routes to School program. A complete list of schools and awards is provided below. S. BurlingtonCentral School$6,592 BurlingtonFlynn School$2,033 Hinesburg Hinesburg Community School$2,557 WillistonWilliston Central School $7,415 S. BurlingtonTuttle Middle School$7,496 center_img BurlingtonChamplain School$6,276 Colchester Porter’s Point Elementary School$3,129 30$168,664 Lead ApplicantSchools Covered by applicationNumber of schoolsActual AwardWaitsfield ElementaryAcademy School; Green Street School1$10,000 Northwest Regional Planning CommissionEnosburg Falls Middle School and Enosburg Elementary School2$19,069 Union Elementary School Union Elementary School 1$6,300 Southern Windsor Regional Planning CommissionWeathersfield School1$10,000 Windham Regional Planning CommissionReadsboro Central School 1$6,535 Wallingford Elementary Wallingford Elementary1$3,000 Guilford Elementary School Guildford Elementary School 1$10,000 Local MotionSee list of schools below22$103,760 Grand Total WinooskiWinooski Middle School$4,366 S. BurlingtonOrchard School$3,517 ShelburneLake Champlain Waldorf School$2,624 WinooskiJFK Elementary School$2,162 Local MotionBurlingtonBarnes Elementary School$1,468 EssexFounder’s School$6,657 MiltonMilton Elementary School$7,036 For additional information about the selection of these projects or participation in the Safe Routes to School program, please contact Safe Routes to School Coordinator Aimee Pope at (802) 828-5799 or sends e-mail)last_img read more

Legislature passes credit card bill to help retailers

first_imgSenate President Pro Tem Peter Shumlin and Majority Leader John Campbell today announced passage of legislation that will curb predatory practices by credit card companies and protect both Vermont businesses and consumers.“Almost every Vermont family and store owner has a story to tell about one of the major credit card companies charging them exorbitant and unfair fees or leveraging unjust fines,” said Senator Peter Shumlin. “This legislation will help the Vermont consumer and store owner by prohibiting these abusive practices.”The legislation will allow merchants to set a minimum amount for credit card purchases and offer discounts for cash payments, and prohibit credit card companies from fining merchants for their pricing displays.”This is a huge victory for small businesses against the Goliath Master Cards, Visas and the American Expresses of the world,” said Majority Leader John Campbell. “For too long, these companies have been determining how much money our local small businesses can make.”The legislation includes three key provisions:Prohibits credit card companies from fining merchants for their pricing displays or for offering a discount to customers who use a credit card with fewer fines on the merchant.Allows merchants to set minimum transaction amounts without being fined or penalized by the credit card companies as long as it is displayed appropriately.Prohibits credit card companies from forcing a store owner to accept their credit card at all of their store branches if they choose to use it at one. S.138, An Act Relating to Credit Card Fees, will now go to the Governor for his signature.Source: Shumlin’s office. 5.5.2010###last_img read more

Leahy renews effort to permanently charter EB-5 foreign investment program

first_imgSenator Patrick Leahy (D-Vt.) announced Friday that he is renewing his effort to make permanent the EB-5 Immigrant Investor Regional Center pilot program. Vermont’s Regional Center program, established in 1997, has been a highly successful private-public partnership between the State of Vermont and several Vermont businesses.‘Vermont’s regional center program is an economic engine for the state,’ said Leahy at a news conference in Burlington. ‘In a small state like ours, economic success in one area is inevitably felt in other parts of the state. Making the EB-5 program permanent is just the start. We are working to modernize the program to handle the growth it has seen across the country in recent years. Vermont’s use of the program is a model of success, and other states have taken note.’Leahy has successfully steered short-term extensions of the pilot program through Congress. The current authorization will expire in September 2012. On Thursday, Leahy introduced legislation in the Senate to permanently authorize the program. Leahy chairs the Senate Judiciary Committee, which has jurisdiction over the program.Vermont’s Regional Center was rechartered in 2007. Two Vermont ski resorts, Jay Peak and Sugarbush, are active participants in the Regional Center pilot program and have been engaged in ambitious development projects. Vermont’s Regional Center projects have drawn business and tourism to the state, fueling local economies and creating jobs. Leahy said several other businesses, including manufacturers in Windsor and Newport, are also working to use the program in Vermont.At the news conference in Burlington, Leahy was joined by Lawrence Miller, Vermont’s Secretary of Commerce and Community Development; Bill Stenger, the President and owner for Jay Peak Resort; and Win Smith, the President of Sugarbush Resort.Since it was created in 1993, the regional center program has attracted more than a billion dollars in foreign investment to the United States, and created thousands of new domestic jobs ‘ hundreds, in Vermont. There are now approximately 135 Regional Centers across the country, with new applications pending.‘Making the EB-5 program permanent should receive bipartisan support,’ Leahy said. ‘Most people will agree that creating jobs and capital investment is a good, bipartisan goal. We faced some challenges in recent years as we tried to make the program permanent, but these were due to broader immigration politics, and a desire to fold all immigration reforms into a comprehensive package. These are political challenges and not policy problems.’The Regional Center program attracts foreign investors seeking legal permanent residency and a chance to invest in the American economy. Investors must pledge a minimum of $500,000 to a project within an approved regional center and independently apply for an EB-5 visa. If approved by U.S. Citizenship and Immigration Services (USCIS), foreign investors are granted a conditional two-year green card. After two years, the investor must provide proof that they have created at least ten jobs as a result of the investment and have met additional investment requirements set by USCIS. As a result of the program’s popularity, additional applications are pending with USCIS to establish new Regional Centers in several states.Source: BURLINGTON, Vt. (FRIDAY, March 18, 2011) ‘ Senator Patrick Leahy# # # # #last_img read more

BISHCA Vermont hospital budget hearing August 4

first_imgThe Vermont Department of Banking, Insurance, Securities & Health Care Administration (BISHCA) will hold a public hearing to review proposed hospital budgets and take comments from the public on August 4 from 1:30 pm to 5 pm.  BISHCA Commissioner Steve Kimbell and Acting Deputy Commissioner Mike Davis will lead the hearing at the Vermont Department of Labor, 5 Green Mountain Drive in Montpelier.  For the convenience of Vermonters around the state, ten additional sites will provide an interactive video link-up to the hearing: Bennington  – Senior Citizen’s Service Center, 124 Pleasant StreetBrattleboro – Brattleboro Union High School, 131 Fairground Rd, Room 125Lyndonville – 1001 College Road, Lyndon State CollegeMiddlebury – 51 Charles Ave, Hannaford Career Center, 2nd FloorNewport – North Country Union High School, 209 Veterans Ave.Rutland – 8 Stratton Road, Stafford Technical Center, Room 108Springfield – 307 South Street, Howard Dean Education Center, 2nd FloorSt. Albans – Bellows Free Academy-St. Albans, 4 Hospital DriveWRJ – Community College of Vermont, 145 Billings Farm RoadWilliston – Blair Park, 451 Lawrence Place The hospitals’ budget summaries are posted on the BISHCA website; public comments can be posted and read there as well. is external)last_img read more