The Oregonian story said two hospitalized children were continuing to improve “after days in critical condition.” A report in the Portland Oregonian newspaper today said 18 people, including 15 children younger than 13, are believed to have been infected with E coli O157:H7 after drinking raw milk from Dee Creek Farm near Woodland, Wash. The outbreak was first reported last week. In a Dec 15 news release, the Washington State Department of Health said five children had been hospitalized, three of them with possible kidney failure. Washington allows limited sales of raw milk, but only by producers and processors who have been inspected and licensed by the state, the health department release said. The milk involved in the cases did not come from a licensed raw-milk dairy, the statement said. The newspaper story said the state stopped the distribution of Dee Creek Farm’s milk last week. The outbreak triggered a new warning from the US Food and Drug Administration against drinking raw milk, given the risk of ingesting harmful bacteria. The FDA said more than 300 people in the United States got sick from drinking raw milk or eating cheese made from raw milk in 2001. The FDA said pasteurization does not significantly change milk’s nutritional value and is the only effective method for eliminating the bacteria in raw milk and milk products. Besides E coli infection, pasteurization of milk can prevent a number of other contagious diseases, such as tuberculosis, diphtheria, polio, Q fever, salmonellosis, strep throat, scarlet fever, and typhoid fever. Federal law requires pasteurization of all milk shipped between states, the agency said. Dec 16 FDA statementhttp://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/2005/ucm108535.htm Dec 21, 2005 (CIDRAP News) An outbreak of Escherichia coli O157:H7 cases in Washington state has sickened up to 18 people, most of them children, and triggered renewed warnings about drinking raw milk. Preliminary tests by the Washington State Department of Agriculture revealed E coli O157:H7 in milk from the farm and from a customer’s home, the Oregonian reported. Additional testing was needed to determine whether it is the same strain identified in 7 of the 18 patients and whether its DNA fingerprint matches that found in four of the confirmed cases, the story said. See also:
Apr 3, 2007 (CIDRAP News) – Social control measures such as closing schools and banning public gatherings played a significant role in slowing the advance of the 1918 influenza pandemic in a number of US cities, but their success depended on how soon the measures were deployed and how slowly they were lifted, two teams of researchers reported yesterday.Their reports in the Proceedings of the National Academy of Sciences (PNAS) are the first to give statistical support to the past usefulness of nonpharmaceutical interventions (NPIs), the term for an array of social-distancing measures such as school closures and business “snow days” that planners believe may mitigate the impact of future flu pandemics.”We have had very little data to suggest that NPIs could have a major effect on transmission during a pandemic; these things have not been looked at in a robust way,” said Neil Ferguson, D.Phil., director of the MRC Centre for Outbreak Analysis and Modeling at Imperial College London and lead author of one of the papers. “This is the first indication that maybe they would work if you are prepared to bite the bullet and accept the inherent costs.”But both Ferguson and the authors of the second PNAS paper declined to speculate on how useful NPIs might be in a future pandemic, saying there is no evidence they can hold off infection indefinitely.”The major benefit of delaying transmission is to buy time to develop a vaccine,” said Marc Lipsitch, D.Phil., a professor of epidemiology at Harvard School of Public Health and a coauthor of the second paper. “Anything else is just delay.”NPIs, sometimes called community mitigation strategies, are considered critical to slowing the advance of a future pandemic because antiviral drugs are expected to be in short supply and a vaccine tuned to the emerging pandemic strain would take months to produce.The Centers for Disease Control and Prevention in February released an extensive guide and set of recommendations to help states and localities employ such measures. In a sign of the topic’s importance to the federal planning effort, the document was cosponsored by 14 federal agencies and an array of private groups.But while NPIs make intuitive sense, actual evidence for their ability to block or slow flu transmission has been limited. An Institute of Medicine report released last December concluded that the measures might help in a pandemic but should not be oversold.”It is almost impossible to say that any of the community interventions have been proven ineffective,” the report said. “However, it is also almost impossible to say that the interventions, either individually or in combination, will be effective in mitigating an influenza pandemic.”The Lipsitch article, coauthored by Richard J. Hatchett, MD, of the National Institutes of Health, and Carter Mecher, MD, of the Department of Veterans Affairs, analyzes the effect of 19 types of NPIs used in 17 US cities during the fall phase of the 1918 pandemic. The authors found that certain types of NPIs, notably school, church, and theatre closings, were more effective than others, and that cities that imposed NPIs early in the epidemic had peak weekly death rates about 50% lower than those of cities that imposed NPIs later or not at all.But, they found, cities that were able to reduce their rates of illness and death during the onset of the pandemic were at greater risk of experiencing a greater second wave of illness and death once restrictions were relaxed.That finding is also supported by Ferguson’s paper, coauthored with Martin C.J. Bootsma of Utrecht University, which applies a mathematical model to data from 16 cities where both the start date and the end date for NPIs are known. Cities that enacted NPIs early were able to reduce transmission by up to 50% compared with cities that introduced such measures later in their local epidemics. However, the total mortality declined much less than that—from 10% to 30% in the most successful cities—because the interventions blocked transmission so effectively that many residents were still vulnerable to the virus once the controls were lifted. Few cities maintained distancing measures more than 6 weeks, according to the Lipsitch study.The studies were funded by the National Institute of General Medical Sciences (NIGMS) at the National Institutes of Health (NIH) as part of an ongoing effort called the Models of Infectious Disease Agent Study (MIDAS).In a statement, Anthony Fauci, MD, director of NIH’s National Institute of Allergy and Infectious Diseases (NIAID), said the two studies underline that “a primary lesson of the 1918 influenza pandemic is that it is critical to intervene early. . . . Nonpharmaceutical interventions may buy valuable time at the beginning of a pandemic while a targeted vaccine is being produced.”The papers’ findings dovetail with work published last December by Howard Markel, MD, PhD, a professor and director of the Center for the History of Medicine at the University of Michigan. Markel and his team studied seven US towns and self-contained institutions—including a college, a naval station, a tuberculosis sanatorium, and a school for the blind—that experienced no deaths and almost no illness during the fierce second wave of the 1918 pandemic.They concluded that the communities’ success in avoiding infection came from their strictness in enforcing a suite of NPIs—including bans on entry or exit—that the authors termed “protective sequestration.”Both sets of PNAS authors acknowledge a limitation in their studies: Too little information survives to suggest whether the 1918 NPIs worked because people followed them, or because they created a climate of awareness that caused people to take other or additional protective steps as well.That weakens the case for the measures’ success, said Michael T. Osterholm, PhD, MPH, director of the University of Minnesota Center for Infectious Disease Research and Policy (which publishes CIDRAP News). “We have learned far too often that what was recommended to a population and what they did are two different things,” he said. “The devil is in the details of what people really did, and unfortunately we will never have the details.”Hatchett, an associate director for emergency preparedness at NIAID, disagreed. “Whether it is the interventions themselves, or the unmeasured private behavior, what matters is the outcome,” he said. “Knowing which is most responsible is less important than knowing there are policy actions that communities can take that are conducive to reducing transmission.”Hatchett RJ, Mecher CE, Lipsitch et al. Public health interventions and epidemic intensity during the 1918 influenza pandemic. Proc Natl Acad Sci 2007Bootsma MCJ, Ferguson NM. The effect of public health measures on the 1918 influenza pandemic in U.S. cities. Proc Natl Acad Sci 2007See also:Feb 1 CIDRAP News story “HHS ties pandemic mitigation advice to severity”Dec 14, 2006, CIDRAP News story “IOM says community measures may help in a pandemic”Markel report in Emerging Infectious Diseases on institutions that used protective sequestration in 1918http://wwwnc.cdc.gov/eid/article/12/12/06-0506_article
May 11, 2007 (CIDRAP News) – Resistance to oseltamivir (Tamiflu) over the three influenza seasons from 2003 to 2006 remained low in Japan, the country with the world’s highest use of the drug, according to a preliminary study from the World Health Organization (WHO).The study, published in the Apr 27 issue of the WHO’s Weekly Epidemological Record (WER), showed that resistance of influenza A and B isolates to oseltamivir was less than 0.5% over the three seasons. Community isolates that were randomly submitted by public health laboratories to the WHO collaborating center in Tokyo were tested by the Neuraminidase Inhibitor Susceptibility Network (NISN), the report said.Resistance to oseltamivir is a concern because the drug, a neuraminidase inhibitor, is the recommended first-line treatment for patients who have H5N1 avian influenza, which is regarded as the leading candidate to evolve into a pandemic flu strain.The isolates were tested by neuraminidase inhibition assay to determine 50% inhibitory concentrations (IC50) of oseltamivir (the concentration of drug necessary to reduce viral replication 50%) and/or by sequence analysis of the neuraminidase gene to detect mutations associated with antiviral resistance, the WHO report said.The study group found that resistance levels were very low over the three seasons:During the 2003-04 season, 0.3% (3 of 1,180) of influenza A (H3N2) isolates demonstrated high IC50 values, and all three isolates had a single mutation in the neuraminidase gene associated with oseltamivir resistance. None of the 171 influenza B isolates showed resistance on IC50 (phenotypic) analysis. Sequence analysis of 15 influenza B isolates revealed that none had oseltamivir resistance mutations.In 2004-05, none of the influenza A viruses (558 H3N2 samples and 60 H1N1 samples) showed resistance by phenotypic or genotypic analysis. However, an “increased” number of influenza B viruses had at least ten times the mean IC50 value for oseltamivir and zanamivir (another neuraminidase inhibitor), though only one of these had a mutation associated with oseltamivir resistance. Sequence analysis of 252 influenza B isolates revealed that none had oseltamivir resistance mutations.In 2005-06, sequence analysis showed no oseltamivir resistance mutations in 251 H3N2 viruses, but 4 of 178 H1N1 viruses (2.2%) had a mutation in the neuraminidase. Sequence analysis of 163 influenza B isolates revealed no oseltamivir resistance mutations.The report concludes that oseltamivir resistance was low despite extensive use of the drug in Japan. A press release on the study from Roche, manufacturer of osteltamvir, said 35 million Japanese patients used the drug during the study period.The low level of resistance found in the three most recent influenza seasons is consistent with the levels observed from 1999 to 2002, the first 3 years of neuraminidase inhibitor use in clinical settings, the report states.”It is unknown whether these infections represent low-level transmission of resistant variants to contacts or spontaneous emergence of resistance,” the report says. But low-level transmission is more likely, it adds, because certain resistance mutations are transmissible to ferrets in the lab setting and because primary oseltamivir resistance was not found in isolates collected before the drug was introduced.David Reddy, pandemic task force leader for Roche, called the findings encouraging. “These results confirm that the potential for the development of resistance to Tamiflu is very low, even when used extensively in the management of seasonal influenza,” he said in the news release.A few cases of oseltamivir resistance in humans infected with H5N1 avian flu have been reported. In January the WHO announced that moderately resistant H5N1 strains had been detected in two Egyptian patients. Strains that had osteltamivir-resistance mutations were also found in two Vietnamese patients previously.However, when the WHO reported the Egyptian cases it said there was no evidence that oseltamivir-resistant strains were spreading in Egypt or elsewhere. The agency did not change its antiviral treatment recommendations in view of the findings, saying the clinical level of resistance linked with the mutations was not yet well established.Last month, in its latest recommendations for treating H5N1 patients, the WHO suggested considering higher doses of oseltamivir in some cases, though the advice was not linked to concern about resistance. The agency said some patients, such as those who have pneumonia or worsening disease, may benefit from a two-fold higher dosage, a longer regimen, or, depending on resistance findings for local H5N1 isolates, combination therapy with amantadine.WHO. Monitoring of neuraminidase inhibitor resistance among clinical influenza virus isolates in Japan during the 2003-2006 influenza seasons. WER 2007 Apr 27;82(17):149-50 [Full text]See also:May 9 Roche press releasehttp://www.eurekalert.org/pub_releases/2007-05/k-wdc050907.phpJan 18 WHO reportApr 20 CIDRAP News story “WHO warns against steroids for H5N1 patients”
The Veli Lošinj Spa presented the capital project of the Primorje-Gorski Kotar County “Revitalization of the Veli Lošinj Spa”.It is currently being implemented in II. project phase – Reconstruction, upgrade and extension of the Medical tract with hydrotherapy facility for which budget funds in the amount of HRK 15.911.271 (including VAT) are planned. The reconstructed facility will consist of a basement, ground floor, first floor and attic, which would provide specialist and consulting services in the clinics of dermatology and venereology, physical medicine and rehabilitation, and physical therapy. The planned time of completion of works is August this year. This is followed by the execution of works on the arrangement of the parking lot and the entrance to the Spa area.”The revitalization of the Spa in Veli Lošinj fits into the strategy of health development of our entire county, but also of health tourism. Because our tradition is our future, as our slogan reads. As we raised Opatija with Thalassotherapy Opatija and branded Crikvenica and Rab, now it is certainly the turn of Veli Lošinj that fully fits into the concept of the island of vitality and development of the destination Lošinj and the entire Kvarner as a health destination”, Said the County Prefect of Primorje-Gorski Kotar Zlatko Komadina.The Mayor of the City of Mali Lošinj, Ana Kučić, emphasized that the Spa is the base on which the City of Mali Lošinj has been building its brand of islands of vitality and health for many years, as well as a platform for health-sustainable tourism. “I am glad that together with the county team we attended the opening of the 2nd phase of the reconstruction of the spa, a project that is extremely important for the City of Mali Losinj, for everything we want to realize in our tourism efforts, in this case in cooperation with the County. I believe that all these investments initiated by the county are aimed at restoring the old reputation by which this complex, but also the entire Mali Lošinj was recognized 125 years ago in these circles and around the world.”, Concluded Kučić.The project of arranging children’s playgrounds and training grounds in the Podjavori Forest Park is part of the revitalization project of the Veli Lošinj Health Center, for which the Ministry of Regional Development and EU funds has approved HRK 500.000. The total value of the project is 815.722 kuna, of which the difference of 315.722 kuna is provided through the County budget. Equipment was installed on the playground and numerous toys were delivered and installed: shaft, spiral slide with tower, combined toy “Serena”, house “Tent”, climber with net, swing 2Snowball “with climber and net, climber with net” Bor ” , hanging carousel and for the carousel “Zvrk”, a sandbox for children and a rocking horse. Some of the playgrounds are functionally adapted for children with disabilities, so the approach to the playground is made in this way.HRK 15.034.230 was invested in the first phase of the project, when the Park I facility with infrastructure was reconstructed.In 2019, it is planned to carry out works on the reconstruction, extension and upgrade of Park II and the kitchen, as well as the preparation of project documentation and obtaining a permit for the reconstruction of Park V, in 2020 it is planned to rehabilitate and conserve Park III and reconstruct the Park. IV, and in 2021, works on the reconstruction of Park V are planned.According to the dynamic plan of activities, which envisages the completion of all phases by the end of 2021, for the implementation of these remaining phases of the development project, it will be necessary to provide about 32 million kuna. In the implementation of the Project, the Decision on the selection of the energy efficiency project for the reconstruction, upgrade and upgrade of the Medical Tract in the amount of HRK 700.000,00 by the Ministry of Regional Development and EU funds is also important.Related news: IT IS TIME FOR US TO START SERIOUS TOURISM SERIOUSLY AND STRATEGICALLY</p><br />
<p><a href=”https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=24629406&Page=&PluID=0&Pos=904387822″ target=”_blank”><img src=”https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=24629406&Page=&PluID=0&Pos=904387822″ border=0 width=1280 height=500></a></p><br />
Dr. Amadea Dobovišek, Doba Faculty: Today, all tourism workers should ask themselves several times a day how to delight their guest
Man learns all his life, and dies in ignorance, is an old folk saying, which is especially evident today when we live in increasingly rapid and frequent technological, social and business changes. That is why the term lifelong learning is no longer a matter of need, but of imperative.Personally, every day is a new lesson for me and a new school, I read, research and think out loud day by day, all with the goal of educating myself and being able to grow and develop. So last week was a very inspiring and interesting free webinar on Understanding the needs of guests in tourism, led by Dr. Amadea Dobovišek, management consultant, and otherwise a full professor at Doba Faculty, where she teaches Strategic Marketing.Understanding the needs of guests is extremely important if we are dealing with tourism, in fact a key issue, if we want tourism to be sustainable and strategically oriented. But in the end it all comes down to whether the guest was satisfied with the destination and the service or not. If he is, he will come back and be our ambassador, if not, we will have to invest three times more energy and money in an attempt to win him back. But regardless of the digital transformation, the impact of various booking portals, social networks, digital tips and recommendations (which are unfortunately falsely collected and bought which led to a decline in their credibility), today we have a lot of noise in communication between guest and service providers. There is too much information, so again the recommendation from the tourist staff on the spot comes to the fore.The webinar just focused on understanding the needs of the guests and generating their experience. As Dr. Amadea Dobovišek pointed out, it is ideal when the whole city or destination exudes the same friendly spirit. “Some advances in so-called destination management have been made here and there, but far from enough. A move in this direction certainly enhances the guest’s experience, which will make them happy to return to a certain place, as well as recommend the destination to their friends and acquaintances. In order for this to happen, the guest must experience something special, he needs a stronger experience than ordinary pleasure. Working correctly and according to general standards will not even remotely return the guest to your chambers. That is why today tourist workers would have to ask themselves several times a day how to delight their guest. And not just with accommodation and food, natural beauty and kindness. What makes that small but very important difference from the competition, and which the guest will feel, is the perfect service and the relationship of the tourist worker to the guest. And at every step. The more points of truth, as I call them, the guest perceives as extraordinary, the more his satisfaction or even enthusiasm increases and his affiliation grows”Dobovišek pointed out in her webinar.”The goal of today’s market paradigm is to achieve guest loyalty, which is far more profitable than working constantly with new ones “, Dobovišek points out and adds that unfortunately tourist workers are too often careless towards the guest, which he does not see as their fault, but their superiors’. “Today, the guest has so many possibilities, so many choices, that the average service will no longer fascinate him. The desire to treat him like a king will lead him further into research – but no more of your territory. “As this is an excellent topic as well as content, there is no better reason than to expand the story of the strategic development of tourism, through a conversation with Dr. Amadea Dobovišek. I definitely personally recommend you take a look at the webinar, which is at the end of the article, because as I pointed out lifelong learning is imperative today, especially if it is free and available to us.The sun and the sea have long been insufficient for success in tourism, today the main focus is on emotions, experiences and stories, so people travel to meet new ways and culture of living or to relax in an environment that relaxes and inspires. But that is only the basis of the whole story, because the most important thing is to win over the guest and satisfy him to the maximum at the place of residence. How we approach the guest through digital or personal sales, how we innovatively segment potential guests and at the same time respect members of different generations and how we create the overall experience of the destination, are issues of great importance.According to Dr. Amadeo Dobovišek, Publi Una doo today’s trends in tourism are reflected in two diametrically different ways. “Prvi je povezan rastom platežne moči u mnogim zemljama svijeta, pa tako sve više ljudi putuje, a to ima za posljedicu masovni turizam. K tome doprinose također sve niže cijene turističkih aranžmana, od hotela pa do avio karata i taj trend će se gotovo samo još nastavljati. To se događa zbog hiljade sličnih destinacija koje turisti imaju na volju i doživljavaju ih kao supstitute. To znači da jednu destinaciju mogu veoma lako i bez štete za sebe zamijeniti drugom. Grčki ili hrvatski otok? Ako smo iskreni, nema bitne razlike. Smještaj sa 4 zvjezdice u sunčanoj uvali? Pa ima ih na hiljade! Tek kada odlučimo svoju ponudu bitno diferencirati od konkurenata situacija se mijenja. Tada turizam poprima sasvim drugačiji značaj, koji za sobom potiče trend individualnijeg pristupa do gosta. I taj trend je u porastu, jer je sve više gostiju svjesnih da imaju pravo na svoje želje. Da bismo ih ispunili, trebamo shvatiti veoma različite potrebe gostiju kao i unutrašnje porive koji dovode do njih.“ Dobovišek points out and adds that it is necessary to enter the guest’s head and see the offer through his eyes. It’s a little harder, but not impossible.Tourism, like any other business, must be based on strategic development and on a very broad understanding of today’s business challenges. And the first prerequisite is to know your guests and want to achieve a high level of their satisfaction.Croatia is best known for the Adriatic Sea, which with its beauties fascinates people at first sight, Dobovišek points out when asked what the image of the Croatian tourist product from Slovenia is and adds that when metaphorically expressed, Croatia reminds her of all those beautiful women who fascinate with their appearance. but when we get to know them better they leave a trace of emptiness. “Uvjerena sam da bi hrvatski turistički ponudnici morali više proraditi na svom unutrašnjem sadržaju. A to ponajprije znači da bi morali svakog pojedinog gosta cijeniti – a ne razmišljati kako će od njega u tri sezonska mjeseca izvući što više novaca da bi preostatak godine mogli lagodno preživjeti. Hrvatska je skupa i to bez pokrića. Iza visokih cijena obično ne stoje koristi, koje bi gost rado platio zato što ih smatra izvanrednima. Treba je znati da svaki kupac svjesno, ali i podsvjesno neumorno važe koliko vrijednosti dobiva za određenu cijenu. Ako se jednadžba ne poklopi, gost nema dobar osjećaj. A to znači da smo daleko od cilja. Moji savjeti se uvijek svode na to da je potrebno od sebe dati sve kako bi stvorili za gosta kombinaciju što više jedinstvenih koristi u usporedbi sa konkurencijom.”Says Dobovišek and emphasizes that being average is not profitable for the company, nor exciting for the guest.Moram priznati da su me se dojmili odgovori i razmišljanja dr. Amadea Dobovišek, a pogotovo metafora koja je i mene potaknula na razmišljanje i dala odgovor na onaj vječiti ali…u našem turizmu. Sve imamo, ali… padamo na osnovnim stvarima. Kronično nam nedostaje kvalitetnog sadržaja i ponude, te i dalje prodajemo sunce i more te živimo od položajne rente. Naravno kako će sunce i more uvijek biti motiv dolaska i kako ćemo uvijek igrati na tu kartu, logično i prirodno, no to svakako nije dovoljno. Nije dovoljno ako se turizmom želimo baviti profesionalno, niti je dovoljno ukoliko želimo produžiti turističku sezonu i povećati turističku potrošnju.Pitam se, kako je moguće da je to toliko očito, a mi se i dalje zadovoljavamo običnom tortom, umjesto maštovitom tortom, mrvicama i šlagom, ako se i ja mogu izraziti metaforom. Turizam je prekompleksan da bi se razvijao samo po inerciji, zato je izrazito važno strateški, planski i održivo ga razvijati, kao i tražiti sinergiju svih sudionika. I tu je naš glavni problem, lutamo, te osim Istre, nemamo jasno definiran plan, strategiju razvoja i u konačnici viziju što i gdje se želimo dugoročno pozicionirati. Toliko važan dokument Strateškog razvoja turističkih destinacija nikako da ugleda svjetlo dana. „Teško se je u potpunosti ograditi od masovnog turizma, pogotovo ako imamo tisuću kilometara dugu obalu i ogromne hotele koje je potrebno napuniti. U drugu ruku sve češće se pitam da li nije već došlo vrijeme da pokrenemo turizam koji će biti kreiran više po mjeri čovjeka. Recimo manji hoteli, više mira, osjećaj intime, usluge po mjeri pojedinog gosta…tko to u mojim godinama ne bi poželio! Svakako bi bilo potrebno bolje segmentirati kapacitete prema očekivanjima gostiju. Danas imamo u glavnom situaciju kada gost u određenom hotelu dobiva svega po malom. Da bude na jednom mjestu za svakoga po nešto. A to u mom tržišnom jeziku znači u stvari ništa za nikoga. Baš zbog toga moramo konstantno istraživati potrebe gostiju, kako bi stvorili ponudu prema njihovim karakteristikama i željama. Sviđa mi se što u Hrvatskoj već imate „adults only“ hotele, ali i hotele za obitelji sa djecom. To je dobar početak. “Dobovišek points out.Kada pričamo o motivima dolaska kao i velikoj konkurenciji, sama esencija turizma je autentičnost. Hrvatska ima nevjerojatne raznolikosti i autentičnosti, no opet, kao da je se sramimo i želimo biti kopije Toskane itd.. no, ako netko želi doživjeti Toskanu, onda će otići u pravu Toskanu, a ne kopiju iste.Za kraj, postavio sam pitanje: Koja je budućnost uspješnog turizma i dobitna formula?”The future of successful tourism is in the hands of leaders who are willing to take on a responsibility similar to that of the captain of a long-distance ship“ naglašava Dobovišek. I to je pravo i po meni prvo pitanje koje si moramo postaviti. Koji je naš turistički proizvod? Kome i što prodajemo? Gdje idemo i koja je vizija razvoja turizma? Te u konačnici tko će i kada sve to implementirati?”Hrvatski turistički proizvod ima ogromno neiskorištenog potencijala. Ne treba kopirati jer time nismo ništa napravili. Biti kopija, a ne original automatski znači biti manje zanimljiv i jeftiniji. To nije pravi put. Ako hoćemo postići da nas gost poštuje i divi nam se, mi moramo stvoriti nešto posebno, a ne kopirati. Tako ćemo moći i opravdati višu cijenu. Svjesna sam da je to puno lakše govoriti nego napraviti. Turizam je jedna od najzasićenijih branši gdje se nove destinacije rađaju svaki dan. Ali sreća je, da ima veoma duboko poslanstvo, a to je djelovati u službi čovjeka, raditi za njegovu dobrobit. Tko to razumije već je na pola puta prema uspjehu. Obožavam rijetke turističke djelatnike koji gosta cijene kao čovjeka, prijatelja, partnera i učine sve da bi se gost tako i osjećao. Sve to je moguće ako turističko poduzeće ima dobro vodstvo, koje ima viziju i koje zna što hoće. Koje je svjesno da prosječno zadovoljan djelatnik može napraviti samo prosječno zadovoljnog gosta pa će pokrenuti prave mjere, sve što je potrebno, da ne bude tako. Budućnost uspješnog turizma je u rukama voditelja koji su spremni preuzeti odgovornost sličnu onoj koju ima kapetan broda duge plovidbe “Concluded Dobovišek.We are constantly talking about potentials in Croatia, but it is high time to turn those potentials into resources. Time is short, because we are irreversibly destroying the most important thing, which is a unique space, and we are losing what is our biggest competitive advantage – authenticity.Finally, a question that every tourist destination must ask itself: Where is our ship sailing and who is the captain?WEBINAR: Understanding the needs of guestsAs I mentioned at the beginning of the article, below is a free webinar on understanding the needs of guests, which I warmly recommend you take a look at in peace.Dr. Amadea Dobovišek started her business career in tourism as a marketing director at the Rogaška Slatina Health Resort, and for the last 20 years she has been running her own company Publi Una doo for management consulting. She has collaborated with more than 50 companies from various industries, often together with reputable foreign experts. Recently, she trained the leaders in Rovinj’s Maistra to understand the needs of the guests. In 2005, she received the Phoenix Award from the Slovenian Chamber of Commerce for the best consulting project of the year (Terme Maribor), and in 2008 for a project of special quality for the company Trimo. She completed her MBA and master’s degree at the IEDC-Bled School of Business, and received her PhD from the University of Ljubljana. She is the author of the book Strategic Sales Management and numerous articles, columns and interviews on the effectiveness of effective management practices. At DOBA Faculty, she teaches Strategic Marketing.
Cover photo: Varaždin County Tourist Board / Pexels.com / Illustration: HrTurizam Varaždin County, in cooperation with HŽ Putnički prijevoz, was the first in Croatia to launch a project of free bicycle transport by train with passengers. Citizens and tourists thus, in addition to purchasing a transport ticket for a passenger, also have the right to free transport of bicycles in trains running in the Varaždin County. “Varaždin is currently the last point on one of the most beautiful and longest bicycle routes from the source to the mouth of the Drava. Over 200.000 bicycles pass through this route and a good part of them use integrated transport, which enables their much wider radius of movement. This is important news for tourists, but also for the local population. ” said Miran Bojanic Morandini, director of the Varaždin County Tourist Board. By the way, for the transport of bicycles in the direction of travel, HŽ Putnički prijevoz charges an amount of 15 kn regardless of the kilometer distance, but with this cooperation, the transport is free for tourists and citizens of Varaždin County. In this way, new opportunities for sustainable travel of our citizens and tourists are opened, which greatly contributes to the reduction of pollution, but also traffic safety. This is one of the many measures implemented by Varaždin County in order to achieve sustainable transport. Some of the goals are to increase the share of bicycle transport and increase the share of rail transport of passengers, point out the Tourist Board of Varaždin County. Photo: Varaždin County Tourist Board By combining transport by bicycle and train, tourists who visit Varaždin County, but also the local population, get wider travel opportunities, which results in a better and more meaningful offer. “In two years, we have provided more than 1.700.000,00 kuna for the development of cycling tourism and cycling routes in Varaždin County. Varaždin County is one of the three counties in Croatia that has introduced the quality standard Cyclist Welcome Quality, and as many as 30 accommodation and catering facilities from the area of Varaždin County have become part of it.”Concluded Natalija Martinčević, chairwoman of the Varaždin County Tourist Board.
The fair will, among others, for the first time host exhibitors from Argentina and Cuba, and visitors will be able to interactively participate in lectures via a mobile application, in addition to travel discounts and participation in prize games. Hardened travelers eager for new destinations will be able to exchange tourist guides, but also refresh themselves in a specially arranged Wine Square dedicated to indigenous local wines. It is worth mentioning the cooperation with the Ministry of Culture on an interesting project Cultural routes of the Council of Europe that pass through Croatia, and which will be presented in one place at the fair. Also on the big screen of the main stage will be the premiere of the video exhibition “Eternal Waters: Life and Beauty. Croatian share in the European heritage ”which was designed on the occasion of the Croatian Presidency of the Council of Europe. The general sponsor of the fair for the seventh year is Turkish Airlines, and the official carrier of the Fair is the company Rent a Car Sixt. The first day of the Fair is traditionally reserved for accredited business visitors for whom a rich and informative program has been prepared which will take place on the main stage in the Arena and the surrounding premises for maximum networking and new business opportunities. The ninth edition of the international fair PLACE2GO will be held from March 13 to 15 in the Zagreb Arena and will bring together tourism professionals from around the world, novice travelers, but also seasoned travelers, in short all people connected by a love of new people, cultures and landscapes. . “What I have learned by organizing the Fair all these years is that we never know what new challenges we will have to deal with. So this year, in addition to improving the program and finding new exhibitors, we also had to deal with the challenge of the corona virus. But I am glad to say that everything is going according to plan and I am sure that the ninth edition of the PLACE2GO fair will be the best so far. “, announced the originator and director of the PLACE2GO fair Damjana Domanovac. Goran Rihtarić, director of EX-Alto, organizer of the B2B day of the PLACE2GO fair, pointed out the following: “Given that Croatia is a regional tourism leader, it is no coincidence that BRAND USA, as the umbrella American tourism organization, has recognized Croatia as a partner in promoting the United States as a tourist destination. A step in that direction is the premiere screening of the documentary “America’s Musical Journey”, which will be held at the B2B day of the PLACE2GO fair under the auspices of the US Embassy. It will be a good opportunity for all tourism professionals to learn first-hand about the approach to branding the U.S. as a global tourism leader.” Rihtarić concluded.
Zagreb’s caterers will suspend serving in their catering facilities on Thursday, October 8, starting at 11:58 a.m., in order to warned to the difficult position in which they found themselves due to the coronavirus pandemic and encouraged them to hurry impact responsible institutions with a view to job preservation i prevention collapse economy. The caterers are looking tax relief with a level of taxation that is realistic and paves the way for recovery. They are asking the responsible institutions suspension of VAT collectionuntil March 1, 2021, permanent preferential rate na hranu – što po Zakonu o hrani uključuje jelo, kavu, pivo, sokove, vodu i vino – od 10%, access to credit lines HAMAG BICRO for liquidity and HBOR for investments. This is the name of the action “2do12” by which the countdown is continued by the Independent Association of Caterers (Zagreb) with the intention of saving the fate of thousands of employees in the sector, but also encouraging citizens and caterers to show solidarity. Photo: Independent Association of Caterers Encouraged by the devastating research results on the operation of catering facilities in 2020 and the lack of response from responsible institutions after numerous appeals from caterers, the Independent Catering Association (Zagreb) with the support of the National Association of Catering and the Voice of Entrepreneurs launches action “2 to 12” in the Croatian capital over four thousand five hundred facilities. The caterers emphasize how now on billing come and all problems accumulated during the pre-pandemic period. – We are aware that problems cannot be solved overnight, but we are also obliged to warn of a justified fear for our own existence. We believe that the Government will take a step forward and accept the call for dialogue. Deputy Prime Minister and Minister of the Interior Davor Božinović recognized the appeal of the caterers and started talks on the application of future anti-epidemic measures with the profession. After the action of Bjelovar caterers called “3 to 12”, the mayor of Bjelovar took everything in his domain to protect his fellow citizens and entrepreneurs. We expect the same from other departments key to the work of caterers and related activities, which together generate 320 thousand jobs, he pointed out Medak. The doubling of VAT in the hospitality industry, which suddenly followed on January 1, 2017, led many to margin of cost-effectiveness, and if the Government does not listen this time, the pandemic will eventually put many key in the lock. They say that the inherited problems and new obstacles in business have forced them to act together and increasingly warn the Government of the shortcomings on the ground. The situation in Zagreb is particularly difficult because, in addition to all the grief of the coronavirus, Zagreb has also been affected by the first major earthquake in the last hundred years, he points out. Marin Medak, President of the Independent Association of Caterers and adds that we will know the scale of this crisis for a long time to come. – That is why we are looking for clearer and more efficient models for allocating funds for maintaining liquidity. We are not asking for free money, but access to credit lines for our employees ’salaries and lower taxes so we can repay the loan. With the highest tax rate on the preparation and serving of beverages in Europe, it is not possible to plan for the future, quotes Jurkovic. Measures to preserve CES jobs will help caterers who saw a 60% drop in turnover or more compared to the same period last year. But what about us who have a drop of 59% or less, emphasizes Damir Jurković, vice president of the Independent Association of Caterers. A survey of a sample of almost 500 caterers from all over Croatia found that almost 60% of them recorded decline in business greater than 50%, and almost 40% face the fact that in these conditions will not survive until next season. As many as 80% of employers will be forced to resort cancellation of the contract employees.